Clothing

Italian fashion has a long tradition, and is regarded as one most important in the world. Milan, Florence and Rome are Italy’s main fashion capitals. According to Top Global Fashion Capital Rankings 2013 by Global Language Monitor, Rome ranked sixth worldwide when Milan was twelfth.[297] Major Italian fashion labels, such as Gucci, Armani, Prada, Versace, Valentino, Dolce & Gabbana, Missoni, Fendi, Moschino, Max Mara, Trussardi, and Ferragamo, to name a few, are regarded as among the finest fashion houses in the world. Also, the fashion magazine Vogue Italia, is considered one of the most prestigious fashion magazines in the world.

Italy is also prominent in the field of design, notably interior design, architectural design, industrial design and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as “Bel Disegno” and “Linea Italiana” have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi’s washing machines and fridges, the “New Tone” sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan’s song “Stuck Inside of Mobile with the Memphis Blues Again”.[300] Today, Milan and Turin are the nation’s leaders in architectural design and industrial design. The city of Milan hosts Fiera Milano, Europe’s largest design fair.Milan also hosts major design and architecture-related events and venues, such as the “Fuori Salone” and the Salone del Mobile, and has been home to the designers Bruno Munari, Lucio Fontana, Enrico Castellani and Piero Manzoni.[302]

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